Ultra Internet Media (UIM), a company that claims to own the Everest Poker brand and Web sites, is suing the World Series of Poker over sponsorship deal breach.

According to the Las Vegas Sun, a lawsuit was filed in federal court in Las Vegas on Thursday by Ultra Internet Media S.A. against the Harrah’s Entertainment Inc. subsidiary that owns the World Series of Poker.

Everest Poker signed a 3-year deal with Harrah's on WSOP sponsorship on 2008. UIM says in the lawsuit it paid the amounts due to Harrah’s for the 2008 and 2009 events, but that on Thursday it notified Harrah’s it is pulling out of the 2010 tournament.

According to the Las Vegas Sun, UIM said that’s because in previous years Harrah’s breached the sponsorship deal when ESPN broadcasts of the tournament by an affiliate in France, television channel RTL9, failed to display Everest’s name and logo and instead featured the name and logo of Everest competitor Full Tilt Poker.

"Every material breach of the agreement represents lost potential future profits, erosion of goodwill and compromise of UIM’s international business reputation," charges the lawsuit. Lawsuit was filed by Las Vegas law firm Marquis & Aurbach on Thursday.

The lawsuit seeks for a court decision validating the claim that the contract has been breached.

Source: Las Vegas Sun