Merger talks between two giants of the online gambling industry, PartyGaming and Bwin have come to an end without the anticipated result. "Talks have not led to the desired outcome," Bwin's biggest shareholder Hannes Androsch (pictured) was quoted as saying to the Austrian Trend magazine.


The merger would have had a major impact on the industry and analysts believe it would have led to a wave of consolidation.

Bwin are now believed to be looking for a partner for a joint venture in the United States market and are considering selling 11% of their stock to a yet unnamed Californian company.

Source: Recent Poker.