The Remote Gambling Association recently complained to the Advertising Standards Authority (ASA) about some ads from gambling firm Swank Poker saying that they link gambling to seduction and sexual success.

The campaign featured a woman cupping her breasts under the strapline 'Will you hold this pair for me?' and it has now been banned for linking betting to sexual success. 

According to The Guardian "The magazine campaign, which ran in an adult title called Flush, promised "hot action" to online gamblers where "your favourite girl will play as you tell her to".

A second promotion, an advertorial, positioned Swank Poker as "the very best in poker action coupled with the finest erotic entertainment that the civilised world has to offer".

A separate advertorial told readers that the female online poker players featured in the service are "not your alter egos" but "bring enough action to the Swank tables and the next thing you know, she could be taking care of your wildest fantasies". Rewards included "serious erotic action" and "the opportunity to star in a movie with them".

After the ban was approved Swank Poker denied the allegations saying that "instead of offering caps and T-shirts" it offered rewards that were legally sold "but which happened to be of an adult nature". The company also said that it clearly advertised that its services were for adults only.

The ASA ruled that the ads breached the advertising code for linking gambling to sexual success and said they should not appear again.

Source: The Guardian