Organizers today announced that the World Series of Poker Europe will no longer be played in London as it has been the case for the past three years. Instead, the series will head on to Cannes in France.
In a groundbreaking turn of events, WSOP owners Caesar's Entertainment, this morning announced that the European world series will not be played in London this year.

The World Series of Poker Europe has since its inaugural event in 2007 been held every year at the Casino At The Empire close to Leicester Square in London, but now the organizer have chosen to move the event to Cannes in southern France.

The announcement was made this morning, where it was revealed on a press conference that the WSOP and Lucien Barrière, French Caesars Games and Interactive Entertainment have made a three-year agreement, which will effectively send the series to Cannes until 2014.

"This alliance reinforces our strategy of powerful synergies between the offline and the online, and it is an honor to partner with the tournament poker world's most prestigious," Dominique Desseigne, CEO of Groupe Lucien Barrière, said according to PokerNews.com.

The World Series of Poker Europe had otherwise been demonstrating healthy developments, with both rising attendance and media attention.

The premiering 2007 main event was won by the then-18-year-old Annette Obrestad, followed by John Juanda in 2008 and Barry Shulman in 2009.

Last year, the unknown James Bord from England surprised onlookers as he swept aside the many stars in the competition to win the bracelet and claim a £830,401 first prize.

Source: Poker.org